For owner-run businesses and operators who know the numbers aren't adding up but can't pinpoint why. I find the leak, build the fix, and leave your team running it without me.
Built for measurable improvement · No analytics team required · No six-month study
Schedule a ConversationMost businesses have the data. What they're missing is a ranked map of where the money is going and which two or three levers will actually move the number. That's what you get first.
Discounts that made sense once, averages hiding weak segments, a handful of accounts carrying the rest. I surface the quiet erosion before it compounds further, and build the discipline to keep it from coming back.
Findings that fade the moment the engagement ends aren't findings. I build the operating cadence, the ownership model, and the automation so the flywheel keeps turning without me in the room.
Jennie has a rare ability to cut through the noise and find the two or three things that actually move the numbers. Then she gets in with the team and makes acting on them part of the day-to-day rhythm, so it holds after she's gone. I cannot recommend her highly enough.
CEO & Co-Founder, Forge
You're not running a startup anymore. The operation is real, the revenue is real, and the complexity is real. But the numbers you're looking at every week still don't tell you where the problem is. They just confirm that one exists.
You can feel the margin leak. You can see the averages. What you can't do is isolate the cause, hand it to someone, and trust that it gets fixed in a way that sticks.
You're too big to run on instinct and a bookkeeper. You're too small to justify standing up an analytics team or commissioning a six-month study. That gap is exactly where I work.
That's where I come in. I do the diagnosis, build the fix, and align the team to own it. The strategist and the builder are the same person.
Schedule a free 30-minute call. We'll talk through what you're seeing, what you've already tried, and whether this is the right moment for this kind of work. No pitch. Just a direct conversation about your situation.
I go into your data, your processes, and your customer behavior. You get a ranked map of what's at stake, what it costs to fix, and the specific tools or automations that address the root cause. Not a slide deck. A working solution.
I build the operating cadence and ownership model alongside the solution. When the engagement ends, your team has the metrics, the rhythm, and the confidence to keep it moving. The work is built to show measurable improvement within the first 60 days.
Fractional Operations & Data Advisor
I trained as a strategy consultant at BCG, where I learned to structure ambiguous problems and turn analysis into decisions rather than observations. But I came to consulting from the execution side of the table, having run teams and rebuilt the operational processes underneath them. That grounding is why I can tell which insights are actually actionable and which are just interesting.
From there I spent the better part of a decade building and leading data, analytics, and AI organizations across companies like Wayfair, Analog Devices, and Acuity Brands. ML models in production. AI tools deployed and actually adopted. Nine-figure revenue impact.
I can build the thing myself, not just direct others. That's not common. The strategist and the builder are the same person, which means there's no handoff, no translation loss, and no gap between the recommendation and the result.
I take on a small number of engagements at a time. The ones I take, I finish.
MBA, Northwestern Kellogg · BS Engineering, University of Michigan
A 30-minute conversation costs nothing. If there's a fit, you'll leave with a clearer picture of where the problem actually lives and what it would take to fix it.